What is SEO?
You probably hear the word SEO a lot. What is SEO and why it is so important? and what are the SEO basics for Beginners?
Let’s break it down!
First of all, SEO stands for Search Engine Optimization. As you can guess, it is all of the optimization processes of a website regarding the rules of search engines so that the website can rank in a higher position. What are the frequently asked questions about the basics of seo for beginners?
How long it takes to apply SEO?
One of the most common questions about SEO is the time it takes to achieve some quality of optimization, and if it is one time fixes all process. Going against all the assumptions, SEO is a continuous process that needs to be adjusted, updated, and optimized with ongoing trends and variables.
Unlike movies, there is no end in SEO…
Understanding how the ranking works in a search engine and creating a strategy around it will yield better results. One of the reasons why you need to change your SEO strategy as you go can be the change in keywords used for your product or service. Another reason may be the shift in the popularity of the keywords you use for your SEO strategy.
That’s why you need to keep up with the trends and optimize your strategy!
To summarize, you can not set up SEO just one time and expect some magic to happen that puts your website at front. It is an ongoing process that takes critical analysis and application of SEO tactics, which will help you see results in 3 to 6 months.
Why is SEO so important?
Ok, now you know that it is a more detailed work than you thought before. Now you may be wondering “Why should I invest my time into this?”, “Is it the right strategy for me?”
Let’s start with SERP.
SERP is the abbreviation for Search engine result page. When you search for a specific word or words, SERP is the results page that you will see when you click “Search.”
SERP is crucial as it will show the top pages. And, with the right SEO implementation, your website may take place in SERP and attract more visitors. Let’s not forget that the higher the ranking of your website in SERP, the more visitors, members, and conversions you can get.
So, how does Google’s algorithm work?
As a Seo beginners who wants to understand how seo works and what are the basics, first we need to now Google’s algorithm.It comprises three main components which are crawling, indexing, and ranking. It all starts with Google scanning websites and starts indexing. During Indexing phase, Bots created by Google or Spyder(a general term for GoogleBot) scans the website and makes the copy of the website, and store it in Google’s database, which is called indexing. When you see the results for your search they are in fact indexed and displayed by Google. It allows Google to display results faster as it pulls the data from its own database.
What is the ranking?
The ranking is the algorithm that helps Google to measure the importance of your website after scanning and indexing. This process will determine where your website will stand in SERP.
Google continually updates and changes the ranking algorithm. In the past, the ranking algorithm was analyzing the backlinks to the website. People noticed this and leveraged it in a way that they built backlink to their website, not in an organic way. The issue here is the quality of the backlink. Google fixed this problem, and now your website can be banned if you don’t use backlinks properly. Properly means the quality of the backlink, like how relatable the other website that links to your website. Staying away from Black Hat SEO strategies is the right thing to do!
Two types of SEO
We can break down the SEO into two types.
Technical SEO: Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.
some of theese optimizations are;
- Page speed
- dead links
- xml sitemap
- crawlability for search engines.
On-page SEO: Content-based optimization. It involves keywords, headers, meta descriptions, content quality.